How To Promote Your Podcast - Top Strategies, Tactics ... - Neil Patel Marketing School Podcast

Published Feb 20, 21
10 min read

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In truth, it became our main strategy for promoting our podcast. Produce a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Booked. Add all the podcasts and contact info to the first column. Compose the e-mail that would offer YOU on yourself. Jot down some interesting realities about yourself.

Write down the things that you 'd wish to speak with a guest pitch. When I pitched myself to other programs, I always consisted of a link to my rap video. It was something really distinct and makes for an intriguing topic to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the show and prevent a mass copy and paste task. Also, you don't need to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great idea to allow Card Aging, so you can get a graph of for how long those cards have been sitting in each column.

Don't follow up a couple of days later and resemble, "what the fuck, bro?" Offer it a few weeks and follow-up with a brief email ending with a concern. Who knows? Your e-mail might have ended up in their spam folder, or you had the incorrect email address. The goal is the move the cards along the columns and book as many interviews as you can regularly.

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Difficult but fun The genuine idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up till this time in the internet marketing area, I have actually produced three different rap videos which you can see here, here, and below.

No one watched it despite the fact that we promoted the hell out of it. I think that it was a combination of people assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than just about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph composed about it, bringing really little traffic, however a ton of street cred and link juice (social media marketing podcast michael stelzner). Not everybody will produce a rap video, however this is an exercise of believing outside of the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, go on and buy some Facebook ads.

However, they are not worth the effort and are really short-term. I 'd much rather focus on developing material that will reside on the web forever and regularly bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We developed a terrific show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - the motherlode marketing podcast. He likewise shared it on his massively large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was utilize it for a brief time.

Money Mustache, and for just a few hundred dollars, we had the ability to capitalize on that a person episode. We tried it a couple of more times with other guests and didn't get nearly the exact same response. That episode continued to be linked to and discussed on social networks without us needing to purchase any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most dreadful task of publishing a podcast. The fact is, you must take your show notes simply as seriously as you take your program. Treat your show notes like genuine post that supply genuine value and helpful links.

I'm not talking about records. Sure, they provide more words for SEO worth, however if they are not cleaned and formatted and provide genuine value, then you are losing your time and money - podcast about marketing campaign from 2016 election. Write something new. Turn your episodes into legible material. Offer links to the things you discuss in your program.

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If you do not want to write show notes, you need to work with somebody to compose them for you. You can begin by reaching out to your audience due to the fact that they already listened to your show. Or you can employ a kick-ass freelance writer. They listen, carry out extra research study, and turn every one of the episode posts into amazing SEO bait, assisting to reel in more listeners through Google - john carlton podcast on email marketing.

We looked at what episodes got the most downloads and attempted to produce similar episodes in the future. We also tried various kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you more likely to get included since there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Invest in a great mic. I advise the Audio Technica ATR 2100 and a good intro USB mic. If you desire to get major, buy an excellent USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to register for and worth examining out to see if there are opportunities to be talked to. It's likewise an easy way to discover podcast guests if you're trying to find a professional on a specific topic.

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It's also an easy way to discover podcast visitors if you're searching for an expert on a particular subject. It works well to speed up growth, however it can result in stress out. We started with producing an episode once a week for the very first 8 months. Then in May of 2014, we experimented with doing a day-to-day episode for the next 31 days and our downloads exploded (the google marketing podcast).

Daily can be extremely great for making money but I don't recommend it any longer - growth marketing podcast 2017. It's overwhelming. I like the idea, however more as a way for special content as a free gift to individuals who register for your e-mail list. Marc Maron creates two-minute video to promote each episode with just a basic still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, but easy enough. I would just recommend this if you're exceptionally passionate and take pleasure in taking part in Facebook Groups or Forums based on your topic. I'm not much of an author and discover a tough time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Probably will not get you much, however simple enough to do once and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. internet marketing podcast reviews. Too expensive. I'm not simply a fan of spending for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven correlation. In fact, outdoors studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you ought to absolutely get more reviews because, in turn, that will assist you get you more customers (can you use a podcast for all your business marketing). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The show LOST was notorious for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (podcast about gdpr and marketing). He put his program name in there. I do not really see the worth in this. Sure, leave your comfort zone and promote. I would not speak exclusively to promote your podcast though.

But speaking with develop up your personal brand is an excellent concept, specifically if you're spent for it. Yes, get out of the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. chirocandy: the chiropractic marketing podcast. If you're attempting to develop a blog/podcast, you must be collecting emails.

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Provide options. Offer them unique content for signing up, like reward episodes or videos. Use Mailchimp. It's complimentary at initially. Develop something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promotion. App shops are simply another directory. I do not think it's worth the time and money to develop an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I believe developing an online street team is a dazzling concept.

Produce banners they can set up on their own websites. marketing smarts podcast brand experience. This is simple enough to add in your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be actually excellent and important for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll state it again. Business card is dead. Don't waste the cash. I think it's an excellent concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Constantly seek to build brand ambassadors.

We believed long and hard about doing this and our listeners desired us to. I state go all out. I doubt anyone has ever seen somebody wearing a tee shirt of a podcast and began listening to it. It's an excellent idea to offer shirt for totally free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I understand I'm pumped and prepared to begin promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even bigger. When we ban together, it helps out everybody. pat flynn podcast affiliate marketing.

I do not have a shitty checklist to use. Just delight in an email every now and then. You accept get emails from Matt Giovanisci. I'll respect your privacy and unsubscribe any time.

There are lots of various ways to promote a podcast. Some are relatively simple and do not need a great deal of effort, while some may take a bit more time. I've tried to consist of a range of various podcast marketing strategies so that you can pick and pick what makes sense for you.



Contents Sounds simple however brand-new subscribers are the most essential consider ranking greater in Apple Podcasts (previously iTunes). It likewise indicates listeners will instantly down brand-new episodes when they're released. digital marketing podcast newsletter. Apple Podcasts is the big player however Spotify and Google are rapidly making headway as the go-to place where people discover and listen to podcasts.

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