Podcast Promotion: The Ultimate Guide To Growing Your ... - This Old Marketing Podcast

Published Feb 22, 21
10 min read

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In truth, it became our primary technique for promoting our podcast. Create a Trello board and established four Columns: Podcasts, Gotten In Touch With, Intrigued, Scheduled. Include all the podcasts and contact information to the first column. Write the email that would offer YOU on yourself. Compose down some interesting truths about yourself.

Document the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really distinct and produces an intriguing subject to talk about. It's what sets me apart from other visitors.

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Craft each email particularly for the show and prevent a mass copy and paste job. Likewise, you don't have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great idea to enable Card Aging, so you can get a visual representation of for how long those cards have actually been being in each column.

Don't follow up a couple of days later on and be like, "what the fuck, brother?" Give it a few weeks and follow-up with a short email ending with a question. Who knows? Your email might have wound up in their spam folder, or you had the wrong e-mail address. The objective is the move the cards along the columns and book as numerous interviews as you can consistently.

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Tough however fun The genuine concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing area, I have actually created 3 various rap videos which you can see here, here, and listed below.

No one enjoyed it although we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than almost any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, however a load of street cred and link juice (marketing money podcast). Not everybody will create a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promotion. Lame If you got some additional money burning a hole in your pocket, proceed and buy some Facebook advertisements.

Nevertheless, they are not worth the effort and are very short-term. I 'd much rather concentrate on creating content that will reside on the web permanently and consistently bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - fractl ask amanda about markeitng content marketing podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was utilize it for a brief time.

Money Mustache, and for simply a few hundred bucks, we were able to capitalize on that ONE episode. We tried it a few more times with other guests and didn't get almost the very same action. That episode continued to be linked to and talked about on social networks without us needing to purchase any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreadful job of releasing a podcast. The fact is, you ought to take your show notes just as seriously as you take your show. Treat your program notes like genuine post that provide genuine value and helpful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and supply genuine worth, then you are losing your time and cash - targeted marketing podcast. Write something brand-new. Turn your episodes into readable content. Offer links to the things you discuss in your show.

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If you don't wish to compose program notes, you need to work with someone to compose them for you. You can start by reaching out to your audience since they already listened to your program. Or you can hire a kick-ass freelance author. They listen, perform additional research study, and turn each one of the episode posts into extraordinary SEO bait, assisting to draw in more listeners by means of Google - marketing today, alan hart, podcast rss feed.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We also attempted different kinds of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a lot of other shows and make you more likely to get featured considering that there are workers at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Purchase an excellent mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you want to buckle down, buy a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank extremely high on Google bringing us listeners through search. I like this Gimmick. These are simple to register for and worth taking a look at to see if there are opportunities to be spoken with. It's likewise a simple way to discover podcast guests if you're searching for a specialist on a specific topic.

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It's also an easy method to find podcast guests if you're looking for an expert on a particular subject. It works well to speed up growth, but it can cause stress out. We started with producing an episode once a week for the very first eight months. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads blew up (marketing in your car podcast fm).

Daily can be really excellent for making cash but I don't recommend it any longer - inbound marketing for beginners podcast. It's overwhelming. I like the concept, however more as a means for unique material as a free gift to people who register for your email list. Marc Maron develops two-minute video to promote each episode with just a basic still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, but easy enough. I would just recommend this if you're extremely enthusiastic and take pleasure in taking part in Facebook Groups or Online forums based on your topic. I'm not much of a writer and discover a tough time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Most likely will not get you much, but simple enough to do when and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, prevent this. book marketing podcast. Too pricey. I'm not simply a fan of paying for fans. There is this concept that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven correlation. In truth, outdoors research studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that suggests is you ought to definitely get more evaluations due to the fact that, in turn, that will assist you get you more subscribers (bacon podcast goorilla marketing). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you desire to listen the next one. The show LOST was well-known for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (marketing geeks podcast dating apps). He put his show name in there. I don't actually see the worth in this. Sure, get out of your comfort zone and promote. I wouldn't speak entirely to promote your podcast though.

However talking to develop up your personal brand name is an excellent idea, especially if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-altering and had a profound affect on me as a podcaster. dog trainer marketing podcast. If you're attempting to construct a blog/podcast, you should be gathering emails.

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Provide options. Offer them special content for signing up, like benefit episodes or videos. Usage Mailchimp. It's totally free in the beginning. Create something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are simply another directory site. I do not think it's worth the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems pretty low. I believe developing an online street group is a dazzling idea.

Develop banners they can install by themselves websites. art marketing minute podcast. This is easy enough to add in your program notes. We did this for all of our episodes but saw very little activity from them. The tweetable text needs to be actually good and valuable for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll state it once again. The service card is dead. Don't squander the cash. I think it's a great concept to give away cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Always look to develop brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go for it. I doubt anyone has ever seen somebody using a tee shirt of a podcast and began listening to it. It's a great idea to provide out shirt for complimentary to your listens to construct a faithful army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you excited? Do you have a tactical plan? I understand I'm pumped and ready to start promoting!. Remember, we're all pals here. Let's help each other out and make podcasting even bigger. When we prohibit together, it helps out everybody. online marketing podcast.

I do not have a shitty list to use. Simply enjoy an email occasionally. You agree to get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of various ways to promote a podcast. Some are fairly easy and don't require a great deal of effort, while some may take a bit more time. I've attempted to include a variety of different podcast marketing techniques so that you can pick what makes sense for you.



Contents Sounds simple however brand-new subscribers are the most crucial aspect in ranking higher in Apple Podcasts (formerly iTunes). It also suggests listeners will immediately down new episodes when they're published. experiential ooh marketing trends podcast. Apple Podcasts is the big player however Spotify and Google are rapidly getting ground as the go-to place where individuals find and listen to podcasts.

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