Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing Secrets Podcast

Published Jan 02, 21
10 min read

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We introduced an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with ideas, methods, and ball-busting work. It consists of whatever we did, everything we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. marketing today” podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his nerdy good friends and geek-out with celebrities. Sarah Koenig began the podcast by solving a murder somebody emailed her. You don't have to come up with an "avatar" or "ideal listener" to craft the ideal podcast. The concept behind Listen Money Matters was to produce a podcast that we wanted to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our program has a heavy metalcore theme song I composed. We began each program discussing craft beer or mixed drinks we're consuming throughout the recording. brooklyn podcast marketing. And we cursed a lot. Our evaluations were mixed. They were mainly positive, but we got some that were severe. I had to advise myself that individuals who listened liked us.

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We developed a podcast to find like-minded people who would enjoy what we took pleasure in. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, financing geeks, entrepreneur, Australians, tweens, and more!. Not just podcasts, but TELEVISION programs too.

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We discovered ways to work elements of those programs into ours. Find the commonalities that will become your "avatar.". Even if everyone hires a former pre-owned vehicle industrial commentator on Fiverr to produce their introduction, does not suggest you need to. Try composing your own music. Try no intro music at all!.

I'm not saying you should not start a narrative style podcast, but instead, do the show you would desire to listen to and not because it's a pattern. Easier said than done At the start of every program, I read a new catchphrase as part of our introduction. An example would be: Hey everyone! Welcome to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. In some cases they would be serious, other times they would be odd and amusing. But they were all created by fans and To involve the fans in the program in an unique way. I wished to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a blog site post, I smiled. It's the best little feeling in the world when someone says your name in front of an audience. media marketing churches podcast. We also gave out our e-mail address at the start and even every episode and encouraged individuals to send us questions.

It likewise provided us insight into what our audience was going through economically, which helped us develop a much better show (the smart local marketing podcast). We invested in Intercom just to maintain and track all the e-mails we were getting. In hindsight, I wouldn't have altered a thing. I simply would have gotten more involved and employed aid.

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Not just behind the mic, but in individual and through any other means of interaction (podcast de marketing). Marc Maron is a fantastic example of this. He is really transparent about his life on the show and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked items.

Dan Harmon (Harmontown) does a live program and typically welcomes members of his audience on stage to talk with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference (using podcast as content marketing). We invited blog writers who were listening to our show live to come up and give one individual financing idea.

Construct a tight community around your podcast (allen adamson marketing podcast). Discover methods to involve your listeners in your show. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would answer five listener concerns on the show.

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or website and request for concerns that you'll respond to on the show where listeners can post occasions. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send theme music and "Would You Rather" circumstances for games they play on the show. They also ask for catchphrases.

in each episode, asking to share with their audience. where listeners can contact us to vent, ask questions, or simply tell you just how much they love your program, and play the voicemails on the show. Coordinate with another podcast with a large audience, or a business with a large audience, to provide rewards.

The "Follow Everybody" Twitter technique, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few typical tricks I've seen advised. All were resulting in stagnant growth and minor engagement. Online online marketers frequently forget the root of Social Media. Tweeting and publishing your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if no one Likes, Comments or Shares it. I do not think social networks is a wild-goose chase. I believe that it plays a major role in podcast marketing, but you have to embrace the proper social networks state of mind.

At least choose two. Select Facebook And Twitter. There that was simple. For my approaching program, I'll be concentrating on Twitter due to the fact that I take pleasure in the platform more so than Facebook. Later, I will be broadening into Facebook as the program grows. Social network is not a location to relay your most current episodes. tim ferriss marketing podcast.

Social media is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your best way to grow your audience. Our show's success was based entirely on the fact that our fans told their loved ones about our show. They would inform us on Facebook and twitter and when they emailed us (podcast about gdpr and marketing).

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So do not think of it as a flat out advertising channel, however as a place to talk with fans, get ideas for programs, and linking with future visitors. Your social existence will grow the more you engage with your audience. Inform your fans about an approaching guest and ask to submit questions.

If you don't, make sure to describe who the person is and the competence they give the table. Use social media as a way for fans to produce content for your program (podcast local affiliate marketing). Ask to send you catchphrases or questions that require answering. We had a tradition on our program where we would drink beer and speak about it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer business in the photo. Also, we would ask a concern like, "who want to attempt this beer?" to begin a discussion. Program your listeners that you are a genuine individual by taking personal photos and publishing them - marketing rebellion marketing smarts podcast. Go out for a drink with previous guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record a whole podcast episode while driving in your vehicle and take a selfie. Forming collaborations is important to the success of any podcast. Make friends. Share what they develop. Cheer on your buddies and they will return the favor it's great karma (tim ferris podcast email marketing).

Then, send a basic e-mail to the blog site owners asking if they would include your show to the list. Really few podcasters do this. I picture it involves the worry of rejection or reaching out (podcast marketing school). It was difficult for me at first, too, but we were able to increase our search traffic and listeners with this tactic.

If you get noted on a post that gets a lot of engaged traffic, possibilities are you'll see outcomes quickly. But regularly, it will play out long-term, making you excellent links from pertinent material. content marketing institute podcast. It's why having a kick-ass podcast landing page is so important. A common mistake with landing pages is offering individuals way a lot of options.

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I believe an excellent podcast landing page need to have the following elements: A way to rapidly listen to the most current episode without scrolling - linkedin apple podcast marketing. A big and clear headline explaining the show. A big ass button that will enable them to subscribe on iTunes (and ONLY iTunes because it's the largest directory and most significant bang for your dollar.

A list of current episodes. A single way to communicate with the show via social media or email. I did a fair quantity of research study when creating a design for this site. I searched the internet for inspiration and showed up pretty dry. Nevertheless, there were a couple of that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to write one myself combining all the very best methods and the individual suggestions that worked for me in the past. This is my primary strategy for growing any online business. I have actually created a six-figure pool care education business by establishing definitive guides based around pool care - network marketing heroes podcast.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a few weeks to produce - lawyer marketing podcast. Conclusive guides are a fantastic long-lasting technique for building an audience for any online task. I have posts on my sites that were composed years earlier and still bring in a massive quantity of traffic and steady development.

If you don't have an audience, and your program is self-serving, create a definitive guide on your own like this one. Ask yourself the concerns you need to know that must be consisted of in the guide and discover the responses. Do a Google search to find all of the pages that speak about your subject. podcast about marketing campaign from 2016 election.

Describe your guides like a book utilizing all the data you've gathered and the concerns you've answered. If you're utilizing WordPress, put the outline into WordPress and simply complete all the headings as you go. When you're ended up writing a ridiculous amount of words, and you believe you 'd covered the topic much better than anybody else on the web, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (participation marketing podcast).

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Don't include graphics for the sake of adding graphics. Graphics ought to serve an academic function. Release and promote that post as aggressively as if you were releasing a brand-new book or podcast. Repeat all the actions in this guide. Tough to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to discuss swimming pool care during their early morning program at 7 am on Sirius Satellite Radio (ae marketing group podcast).

And I thought this was the game changer and my site was going to "BLOW UP!" That morning, I was worried and pacing by the suggested land-line, waiting for the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was expecting it.

" Ok, they're concluding the last section, so hold on tight, and Mindy will introduce you." Truthfully, I had no concept if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I ran to my computer system to examine Google Analytics and saw no bump in traffic.