Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Duct Tape Marketing Podcast

Published Nov 18, 20
10 min read

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In truth, it became our main method for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Contacted, Interested, Scheduled. Include all the podcasts and contact information to the very first column. Compose the email that would sell YOU on yourself. Document some fascinating realities about yourself.

Write down the important things that you 'd wish to speak with a visitor pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something genuinely distinct and makes for an interesting topic to discuss. It's what sets me apart from other guests.

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Craft each email specifically for the program and prevent a mass copy and paste task. Also, you don't need to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also an excellent concept to enable Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Do not follow up a few days later on and be like, "what the fuck, bro?" Offer it a couple of weeks and follow-up with a brief email ending with a concern. Who knows? Your e-mail could have wound up in their spam folder, or you had the incorrect email address. The goal is the move the cards along the columns and book as many interviews as you can regularly.

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Hard but enjoyable The real idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing area, I have actually created 3 various rap videos which you can see here, here, and listed below.

Nobody enjoyed it despite the fact that we promoted the hell out of it. I think that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than almost any other type of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, however a lots of street cred and link juice (social media marketing podcast 2017). Not everyone will produce a rap video, but this is an exercise of thinking exterior of the podcasting world to do some clever promotion. Lame If you got some additional cash burning a hole in your pocket, go ahead and buy some Facebook ads.

Nevertheless, they are unworthy the effort and are really short-term. I 'd much rather focus on creating material that will reside on the internet forever and consistently bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We produced an excellent show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - podcast interview marketing ... the best alternative. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Cash Mustache, and for simply a few hundred dollars, we were able to capitalize on that ONE episode. We attempted it a couple of more times with other visitors and didn't get almost the very same action. That episode continued to be connected to and discussed on social networks without us needing to buy anymore Facebook ads.

If you're anything like me, developing program notes for your episodes is the most feared task of releasing a podcast. The fact is, you need to take your show notes simply as seriously as you take your show. Treat your show notes like genuine post that provide genuine value and helpful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned and formatted and offer genuine value, then you are losing your money and time - influecer marketing podcast diaper bag. Write something brand-new. Turn your episodes into clear content. Offer links to the important things you discuss in your show.

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If you do not wish to write program notes, you need to work with someone to compose them for you. You can start by reaching out to your audience because they already listened to your program. Or you can employ a kick-ass freelance writer. They listen, carry out additional research study, and turn every one of the episode posts into amazing SEO bait, helping to reel in more listeners via Google - social media marketing podcast 2017.

We took a look at what episodes got the most downloads and tried to create comparable episodes in the future. We likewise tried different kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included since there are workers at iTunes listening.

Utilize your ears. If it sounds excellent, then it probably is. Purchase an excellent mic. I advise the Audio Technica ATR 2100 and a great introduction USB mic. If you wish to get severe, buy an excellent USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had over 500 words and some rank very high on Google bringing us listeners via search. I like this Gimmick. These are easy to register for and worth having a look at to see if there are chances to be spoken with. It's likewise a simple method to discover podcast visitors if you're looking for a specialist on a particular subject.

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It's also a simple way to find podcast guests if you're searching for a professional on a particular topic. It works well to speed up growth, but it can cause burn out. We began with producing an episode as soon as a week for the first eight months. Then in May of 2014, we experimented with doing a day-to-day episode for the next 31 days and our downloads exploded (home business marketing podcast).

Daily can be very excellent for making cash but I don't advise it any longer - podcast auto dealership marketing. It's frustrating. I like the concept, but more as a means for exclusive content as a giveaway to individuals who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with just a simple still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, however simple enough. I would only suggest this if you're incredibly enthusiastic and take pleasure in participating in Facebook Groups or Forums based on your subject. I'm not much of an author and find a tough time with this, so for me, it's not worth the pain of composing.

This one is a no-brainer. Most likely won't get you much, but simple enough to do as soon as and leave it alone. From experience, I can tell you that Reddit is the just excellent source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not selling something with a direct ROI, avoid this. legal marketing association podcast. Too expensive. I'm not just a fan of spending for fans. There is this notion that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven correlation. In truth, outside studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you ought to definitely get more reviews because, in turn, that will assist you get you more subscribers (internet marketing podcast). Podcasts like Serial or S-Town succeed since each episode makes you desire to listen the next one. The show LOST was well-known for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (marketing smarts from marketingprofs, podcast rss feed). He put his program name in there. I don't actually see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking with develop your individual brand name is a great concept, particularly if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had an extensive affect on me as a podcaster. why marketing operations matters (marketing thought leadership podcast). If you're attempting to develop a blog/podcast, you should be gathering e-mails.

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Provide them choices. Deal them special material for registering, like perk episodes or videos. Usage Mailchimp. It's totally free at initially. Develop something unique for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promotion. App shops are just another directory site. I do not believe it's worth the time and money to produce an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I think creating an online street group is a dazzling idea.

Create banners they can put up by themselves websites. this old marketing podcast. This is easy enough to add in your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text has to be really great and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it once again. Business card is dead. Don't waste the cash. I believe it's an excellent idea to give away cool swag to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly look to develop brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anybody has ever seen someone wearing a t-shirt of a podcast and began listening to it. It's a good concept to provide shirt free of charge to your listens to construct a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you delighted? Do you have a tactical plan? I know I'm pumped and prepared to start promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everybody. marketing school podcast itunes.

I don't have a shitty list to offer. Simply enjoy an e-mail every so often. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are lots of various methods to promote a podcast. Some are relatively easy and do not need a great deal of effort, while some may take a bit more time. I have actually attempted to include a variety of various podcast marketing methods so that you can choose what makes sense for you.

Contents Sounds easy however brand-new customers are the most essential element in ranking greater in Apple Podcasts (previously iTunes). It also implies listeners will immediately down brand-new episodes when they're released. site:fourhourworkweek.com/podcast/ marketing. Apple Podcasts is the big gamer however Spotify and Google are quickly acquiring ground as the go-to location where people discover and listen to podcasts.