Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Marketing Podcast

Published Feb 20, 21
10 min read

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We introduced an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with tips, strategies, and ball-busting work. It includes everything we did, whatever we discovered, and everything we know. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

Chris Hardwick (Nerdist) wished to chat with his nerdy pals and geek-out with celebrities. Sarah Koenig began the podcast by resolving a murder somebody emailed her. You don't have to develop an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Cash Matters was to produce a podcast that we wished to hear an individual finance podcast that would attract a 30-year-old beer-drinking male (podcast marketing nlp).

Our program has a heavy metalcore theme tune I composed. We began each show speaking about craft beer or cocktails we're drinking during the recording. And we cursed a lot. Our evaluations were mixed. They were mainly favorable, however we got some that were harsh. I had to remind myself that individuals who listened enjoyed us.

We created a podcast to find like-minded individuals who would enjoy what we delighted in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, senior citizens, finance nerds, company owner, Australians, tweens, and more!. Not simply podcasts, however TV shows too.

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We found methods to work elements of those shows into ours. Discover the commonalities that will become your "avatar.". Even if everybody works with a previous secondhand cars and truck business announcer on Fiverr to create their introduction, doesn't imply you have to - network marketing truth podcast. Attempt composing your own music. Attempt no introduction music at all!.

I'm not saying you shouldn't begin a narrative style podcast, but rather, do the show you would desire to listen to and not since it's a pattern. podcast marketing tips. Easier stated than done At the start of every program, I read a brand-new catchphrase as part of our intro. An example would be: Hey everyone! Invite to Listen Money Matters: the show that goes through you like shit through a goose.

I would offer credit to the individual who sent it in. In some cases they would be serious, other times they would be odd and funny. However they were all developed by fans and To include the fans in the program in a special method. I desired to enhance our Twitter followers and engagement - podcast marketing calendar.

Whenever I heard my name on the radio, or a podcast, or TV, or written in an article, I smiled. It's the best little feeling on the planet when somebody says your name in front of an audience (podcast marketing materials). We also offered our e-mail address at the beginning and even every episode and encouraged people to send us concerns.

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It also offered us insight into what our audience was going through financially, which helped us create a better program. We purchased Intercom simply to maintain and keep an eye on all the emails we were receiving. In hindsight, I wouldn't have actually changed a thing. I simply would have gotten more involved and employed aid.

Not just behind the mic, however personally and through any other methods of interaction. Marc Maron is a fantastic example of this. He is very transparent about his life on the program and active on Twitter interacting with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and frequently welcomes members of his audience on phase to talk with him, and it's something we did during our only live show at FinCon, a financial blogger conference. We invited blog writers who were listening to our program live to come up and give one individual financing tip.

Build a tight community around your podcast. marketing companion podcast itunes. Discover ways to involve your listeners in your program. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal finances survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would respond to 5 listener concerns on the show.

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or website and request for questions that you'll respond to on the show where listeners can publish occasions. Nerdist does this at the beginning of their episodes (developing a podcast marketing plan). Comedy Bang Bang invites listeners to send out theme music and "Would You Rather" scenarios for games they use the program. They likewise request for catchphrases.

in each episode, asking them to share with their audience. where listeners can call to vent, ask concerns, or just tell you how much they enjoy your show, and play the voicemails on the program (the best value alternative to podcast interview marketing). Coordinate with another podcast with a big audience, or a company with a large audience, to provide rewards.

The "Follow Everybody" Twitter technique, the "Tweet The Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of common techniques I've seen suggested. All were resulting in stagnant development and small engagement - ["event marketing"] + podcast. Online marketers often forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

And if you're on Facebook, just 1% of your fans see it if no one Likes, Comments or Shares it. I do not believe social media is a waste of time. I believe that it plays a major role in podcast marketing, however you have to adopt the correct social networks state of mind.

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At the extremely least pick 2. Select Facebook And Twitter. There that was easy. For my approaching show, I'll be concentrating on Twitter since I take pleasure in the platform more so than Facebook. Later, I will be expanding into Facebook as the program grows. Social media is not a place to broadcast your most current episodes.

Social media is a chance for you to speak to your fans; have a discussion with them. Your fans are your finest method to grow your audience. Our program's success was based entirely on the truth that our fans told their loved ones about our program. They would tell us on Twitter and Facebook and when they emailed us.

So don't think about it as a flat out promotional channel, but as a place to chat with fans, get ideas for programs, and getting in touch with future visitors. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming guest and ask to submit questions.

If you don't, make sure to describe who the person is and the expertise they bring to the table. Use social media as a way for fans to create material for your show. Ask them to send you catchphrases or questions that need answering. We had a tradition on our show where we would consume beer and speak about it at the start of each episode.

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Then, post them on Twitter and facebook and tag the beer company in the picture. Also, we would ask a concern like, "who want to try this beer?" to begin a conversation. Program your listeners that you are a genuine person by taking individual pictures and publishing them. Go out for a drink with previous visitors and take a selfie.

Host a live podcast and take a selfie with your audience. Do something various and record a whole podcast episode while driving in your cars and truck and take a selfie. Forming collaborations is crucial to the success of any podcast. Make friends. Share what they produce. Cheer on your buddies and they will return the favor it's good karma.

Then, send out a simple e-mail to the blog site owners asking if they would add your show to the list. Extremely couple of podcasters do this. I picture it relates to the worry of rejection or connecting. It was hard for me in the beginning, too, but we had the ability to increase our search traffic and listeners with this method.

If you get listed on a post that gets a great deal of engaged traffic, possibilities are you'll see outcomes quickly. However more frequently, it will play out long-lasting, making you good links from relevant content. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is offering individuals way a lot of options.

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I think a great podcast landing page should have the following elements: A way to rapidly listen to the most recent episode without scrolling. marketing user experience how to share podcast on website. A large and clear headline describing the show. A huge ass button that will enable them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the largest directory site and most significant value.

A list of current episodes. A single way to interact with the program by means of social media or e-mail. the mad marketing podcast. I did a reasonable quantity of research when coming up with a design for this site. I searched the web for motivation and showed up pretty dry. Nevertheless, there were a couple of that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the best tactics and the individual ideas that worked for me in the past. This is my primary method for growing any online organization. I've produced a six-figure pool care education organization by setting up definitive guides based around swimming pool care.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop. Conclusive guides are a great long-term strategy for developing an audience for any online job. I have posts on my sites that were written years back and still bring in an enormous amount of traffic and consistent development.

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If you don't have an audience, and your show is self-serving, develop a definitive guide for yourself like this one. Ask yourself the concerns you would like to know that ought to be consisted of in the guide and discover the responses. Do a Google search to find all of the pages that talk about your subject.

Describe your guides like a book using all the information you've collected and the questions you have actually addressed. If you're using WordPress, put the summary into WordPress and simply complete all the headings as you go. When you're ended up composing an insane quantity of words, and you think you 'd covered the subject better than anyone else on the internet, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas.

Don't include graphics for the sake of including graphics. Graphics need to serve an educational purpose. Release and promote that post as strongly as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Difficult to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to speak about swimming pool care during their early morning program at 7 am on Sirius Satellite Radio.

And I thought this was the video game changer and my site was going to "EXPLODE!" That early morning, I was nervous and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone rang and frightened the living shit out of me, even when I was anticipating it. marketing agency podcast.

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" Ok, they're finishing up the last segment, so hold on tight, and Mindy will present you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha (social media marketing happy hour podcast). After the interview, I ran to my computer to inspect on Google Analytics and saw no bump in traffic.

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