Podcast Advertising: What You Need To Know - Single Grain - Marketing Smarts Podcast

Published Jan 29, 21
10 min read

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In reality, it became our primary strategy for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Called, Interested, Booked. Add all the podcasts and contact details to the very first column. Write the email that would offer YOU on yourself. Make a note of some fascinating facts about yourself.

Jot down the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something genuinely unique and makes for an intriguing topic to go over. It's what sets me apart from other guests.

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Craft each email particularly for the show and prevent a mass copy and paste task. Likewise, you do not need to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's likewise a great concept to enable Card Aging, so you can get a visual representation of for how long those cards have been being in each column.

Don't follow up a few days later on and resemble, "what the fuck, brother?" Provide it a few weeks and follow-up with a brief email ending with a concern. Who understands? Your email might have ended up in their spam folder, or you had the incorrect email address. The goal is the move the cards along the columns and book as lots of interviews as you can regularly.

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Difficult but enjoyable The genuine concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing space, I have actually developed three different rap videos which you can see here, here, and listed below.

No one viewed it despite the fact that we promoted the hell out of it. I believe that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The fact is, this video did more for our program than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing very little traffic, but a lot of street cred and link juice (sci fi marketing podcast). Not everyone will produce a rap video, however this is an exercise of thinking exterior of the podcasting world to do some wise promotion. Lame If you got some additional cash burning a hole in your pocket, proceed and purchase some Facebook ads.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather concentrate on creating material that will reside on the internet forever and regularly bring me new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We produced a great program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - airbnb marketing trends podcast. He also shared it on his massively large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a couple of hundred bucks, we had the ability to take advantage of that ONE episode. We tried it a few more times with other visitors and didn't get almost the very same reaction. That episode continued to be linked to and spoke about on social media without us needing to buy any more Facebook ads.

If you're anything like me, developing show notes for your episodes is the most feared task of publishing a podcast. The truth is, you should take your show keeps in mind just as seriously as you take your program. Treat your show notes like genuine blog site posts that offer legitimate value and helpful links.

I'm not speaking about records. Sure, they offer more words for SEO value, but if they are not cleaned and formatted and provide real worth, then you are losing your time and money - barry moore active marketing podcast. Write something brand-new. Turn your episodes into understandable material. Offer links to the important things you talk about in your show.

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If you don't want to compose program notes, you should hire someone to compose them for you. You can start by reaching out to your audience due to the fact that they currently listened to your show. Or you can hire a kick-ass freelance author. They listen, perform extra research, and turn every one of the episode posts into unbelievable SEO bait, assisting to attract more listeners through Google - marketing in car podcast.

We took a look at what episodes got the most downloads and tried to produce similar episodes in the future. We likewise attempted different kinds of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a great deal of other shows and make you more likely to get included because there are staff members at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in an excellent mic. I suggest the Audio Technica ATR 2100 and a good introduction USB mic. If you want to get serious, invest in a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners through search. I like this Gimmick. These are easy to register for and worth taking a look at to see if there are chances to be interviewed. It's likewise a simple method to discover podcast visitors if you're searching for a specialist on a particular topic.

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It's likewise a simple method to find podcast visitors if you're trying to find a specialist on a specific subject. It works well to speed up development, however it can result in stress out. We started with producing an episode when a week for the very first 8 months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads exploded (marketing monday podcast).

Daily can be excellent for generating income however I don't advise it any longer - digital marketing company podcast. It's frustrating. I like the idea, however more as a method for exclusive content as a giveaway to individuals who sign up for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with simply a basic still image.

I won't be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, but simple enough. I would only recommend this if you're extremely enthusiastic and take pleasure in participating in Facebook Groups or Online forums based on your topic. I'm not much of a writer and find a tough time with this, so for me, it's not worth the misery of writing.

This one is a no-brainer. Probably won't get you much, but easy enough to do once and leave it alone. From experience, I can inform you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, prevent this. stu mclaren marketing your business podcast. Too pricey. I'm not simply a fan of spending for fans. There is this notion that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven correlation. In reality, outside research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to definitely get more evaluations because, in turn, that will assist you get you more customers (podcast odd lots ads marketing). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (b2b marketing exchange podcast). He put his show name therein. I do not actually see the value in this. Sure, get out of your convenience zone and promote. I would not speak entirely to promote your podcast though.

But speaking with develop your personal brand is an excellent idea, particularly if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. geneva supply on marketing podcast. If you're attempting to construct a blog/podcast, you should be gathering emails.

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Provide them options. Offer them unique content for registering, like reward episodes or videos. Use Mailchimp. It's free at initially. Produce something unique for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promo. App stores are just another directory. I do not think it deserves the time and cash to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems pretty low. I think creating an online street team is a dazzling idea.

Develop banners they can install by themselves sites. marketing basics podcast. This is simple enough to include your show notes. We did this for all of our episodes however saw very little activity from them. The tweetable text needs to be really excellent and important for this to work. Don't make inside jokes tweetable.

I have actually said this prior to and I'll state it once again. The organization card is dead. Don't waste the cash. I think it's an excellent concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your show. Constantly aim to construct brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go all out. I doubt anybody has ever seen someone wearing a t-shirt of a podcast and began listening to it. It's an excellent idea to offer shirt free of charge to your listens to construct a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you thrilled? Do you have a game plan? I understand I'm pumped and all set to start promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even larger. When we prohibit together, it assists out everybody. moneyball marketing podcast.

I don't have a shitty list to use. Just enjoy an e-mail when in a while. You agree to get emails from Matt Giovanisci. I'll respect your privacy and unsubscribe whenever.

There are tons of different ways to promote a podcast. Some are fairly easy and do not need a lot of effort, while some might take a bit more time. I've tried to consist of a variety of different podcast marketing tactics so that you can choose what makes sense for you.

Contents Sounds easy however brand-new subscribers are the most crucial consider ranking greater in Apple Podcasts (formerly iTunes). It likewise suggests listeners will instantly down new episodes when they're published. marketing podcast topics. Apple Podcasts is the huge gamer but Spotify and Google are rapidly making headway as the go-to location where individuals discover and listen to podcasts.