Marketing Podcast Jay Baer - Marketing Companion Podcast

Published Jan 01, 21
10 min read

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We introduced an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with tips, strategies, and ball-busting work. It consists of whatever we did, whatever we found out, and everything we understand ("music marketing online" podcast). Easy as Shit Every effective podcast is self- serving. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

Chris Hardwick (Nerdist) wanted to chat with his nerdy buddies and geek-out with celebs. Sarah Koenig began the podcast by solving a murder someone emailed her. You don't have to create an "avatar" or "ideal listener" to craft the best podcast. The concept behind Listen Money Matters was to create a podcast that we wished to hear a personal financing podcast that would attract a 30-year-old beer-drinking male.

Our program has a heavy metalcore style song I wrote. We started each show discussing craft beer or cocktails we're drinking during the recording. And we cursed a lot. Our evaluations were mixed. They were primarily positive, but we got some that were extreme. I had to remind myself that individuals who listened enjoyed us.

We developed a podcast to find like-minded people who would enjoy what we delighted in. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, elders, finance geeks, company owner, Australians, tweens, and more!. Not simply podcasts, but TELEVISION programs too - best place to record a video podcast for marketing purposes.

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We found ways to work aspects of those programs into ours. Find the commonalities that will become your "avatar.". Even if everybody employs a former used vehicle industrial commentator on Fiverr to develop their intro, does not mean you have to. Attempt composing your own music. Try no introduction music at all! (marketing magic podcast strategy session (mallory schlabach coaching)).

I'm not stating you shouldn't start a narrative style podcast, but instead, do the program you would wish to listen to and not because it's a pattern. Easier stated than done At the start of every program, I read a brand-new catchphrase as part of our intro. An example would be: Hey everybody! Invite to Listen Cash Matters: the show that goes through you like shit through a goose.

I would give credit to the individual who sent it in. In some cases they would be severe, other times they would be odd and amusing. However they were all produced by fans and To involve the fans in the program in a special method. I wished to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or written in a blog site post, I smiled. It's the biggest little feeling in the world when someone says your name in front of an audience. We also provided out our e-mail address at the start and even every episode and encouraged individuals to send us concerns.

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It likewise offered us insight into what our audience was going through economically, which assisted us create a much better program. We purchased Intercom just to maintain and keep track of all the e-mails we were receiving. In hindsight, I wouldn't have actually changed a thing (best podcast for small business marketing). I simply would have gotten more involved and hired aid.

Not simply behind the mic, but in individual and through any other means of interaction. Marc Maron is a fantastic example of this. He is really transparent about his life on the program and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked products.

Dan Harmon (Harmontown) does a live program and typically welcomes members of his audience on stage to chat with him, and it's something we did during our only live show at FinCon, a financial blog writer conference - podcast marketing magic replay. We invited blog writers who were listening to our show live to come up and give one individual financing idea.

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Build a tight neighborhood around your podcast. Discover methods to involve your listeners in your program. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal financial resources live on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would address five listener concerns on the program.

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or site and request questions that you'll respond to on the program where listeners can post events. Nerdist does this at the beginning of their episodes. agent marketing syndicate podcast. Funny Bang Bang welcomes listeners to send style music and "Would You Rather" circumstances for video games they use the show. They also request catchphrases.

in each episode, inquiring to share with their audience. where listeners can call to vent, ask concerns, or simply tell you how much they love your program, and play the voicemails on the program (marketing land live podcast). Partner with another podcast with a big audience, or a business with a big audience, to use rewards.

The "Follow Everyone" Twitter technique, the "Tweet The Very Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of typical tricks I've seen suggested. All were leading to stagnant development and small engagement. Online marketers frequently forget the root of Social Media. Tweeting and publishing your newest episodes over and over throughout various times of the day is not social.

And if you're on Facebook, only 1% of your fans see it if nobody Likes, Remarks or Shares it. I do not think social media is a wild-goose chase. I believe that it plays a significant function in podcast marketing, however you have to adopt the correct social networks mindset - neil patel and eric siu's marketing school podcast :).

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At the minimum pick two. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be focusing on Twitter due to the fact that I enjoy the platform more so than Facebook. Later on, I will be broadening into Facebook as the show grows. Social media is not a place to transmit your most current episodes.

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Social network is a possibility for you to talk with your fans; have a discussion with them - children's book marketing podcast. Your fans are your finest method to grow your audience. Our show's success was based solely on the fact that our fans informed their family and friends about our program. They would tell us on Facebook and twitter and when they emailed us.

So don't think about it as a flat out promotional channel, however as a place to chat with fans, get ideas for shows, and getting in touch with future visitors. Your social existence will grow the more you engage with your audience. Tell your fans about an upcoming guest and ask to submit concerns.

If you don't, ensure to describe who the individual is and the competence they give the table. Use social networks as a way for fans to generate material for your program. Ask them to send you catchphrases or concerns that require answering. We had a tradition on our show where we would drink beer and talk about it at the beginning of each episode.

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Then, post them on Facebook and Twitter and tag the beer company in the image. Also, we would ask a question like, "who would like to try this beer?" to begin a discussion. Program your listeners that you are a real individual by taking personal pictures and publishing them (strategies learned from i love marketing podcast). Go out for a beverage with former guests and take a selfie.

Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your car and take a selfie. Forming collaborations is crucial to the success of any podcast. marketing essentials team podcast. Make friends. Share what they develop. Cheer on your friends and they will return the favor it's excellent karma.

Then, send a simple e-mail to the blog owners asking if they would add your show to the list. Very few podcasters do this. marketing musician podcast. I envision it has to do with the worry of rejection or connecting. It was tough for me initially, too, however we were able to increase our search traffic and listeners with this tactic.

If you get listed on a blog site post that gets a lot of engaged traffic, opportunities are you'll see outcomes quickly. But regularly, it will play out long-lasting, making you good links from appropriate material. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is offering people way too lots of choices.

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I believe a good podcast landing page must have the list below components: A method to quickly listen to the most recent episode without scrolling. A large and clear heading explaining the show. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the biggest directory and greatest bang for your dollar.

A list of current episodes. marketing made easy podcast episode seo. A single method to interact with the program through social media or email. I did a fair quantity of research study when coming up with a style for this website. I scoured the web for motivation and came up pretty dry. However, there were a few that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself combining all the very best methods and the personal tips that worked for me in the past. This is my main strategy for growing any online service. I've created a six-figure swimming pool care education company by establishing conclusive guides based around pool care.

It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to produce. Definitive guides are a great long-lasting method for developing an audience for any online task. I have articles on my sites that were written years back and still generate an enormous quantity of traffic and stable growth.

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If you do not have an audience, and your program is self-serving, create a definitive guide for yourself like this one. Ask yourself the concerns you wish to know that need to be consisted of in the guide and find the answers. Do a Google search to discover all of the pages that talk about your subject.

Outline your guides like a book using all the information you've collected and the questions you've answered. If you're using WordPress, put the overview into WordPress and simply complete all the headings as you go. When you're completed writing a crazy quantity of words, and you think you 'd covered the topic better than anybody else on the internet, modify and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (podcast marketing calendar).

Don't add graphics for the sake of including graphics - writers marketing podcast. Graphics need to serve an educational function. Release and promote that post as strongly as if you were introducing a new book or podcast. Repeat all the steps in this guide. Tough to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about pool care throughout their early morning program at 7 am on Sirius Satellite Radio.

And I believed this was the game changer and my site was going to "BLOW UP!" That early morning, I was worried and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was expecting it.

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" Ok, they're wrapping up the last sector, so hold on tight, and Mindy will introduce you." Truthfully, I had no idea if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer to look at Google Analytics and saw no bump in traffic.