Integrating A Podcast Into Your Marketing Strategy - Chief ... - Science Fiction & Fantasy Marketing Podcast

Published Feb 02, 21
10 min read

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In truth, it became our primary strategy for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Called, Intrigued, Reserved. Include all the podcasts and contact info to the first column. Write the e-mail that would sell YOU on yourself. Jot down some interesting realities about yourself.

Jot down the things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something really distinct and produces a fascinating topic to talk about. It's what sets me apart from other visitors.

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Craft each e-mail particularly for the show and prevent a mass copy and paste task. Also, you do not need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great idea to make it possible for Card Aging, so you can get a graph of how long those cards have been sitting in each column.

Do not follow up a few days later and be like, "what the fuck, bro?" Provide it a few weeks and follow-up with a brief email ending with a concern. Who understands? Your e-mail could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Tough however enjoyable The real concept here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the internet marketing area, I have actually produced 3 different rap videos which you can see here, here, and below.

No one watched it despite the fact that we promoted the hell out of it. I believe that it was a mix of people assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than just about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph composed about it, bringing very little traffic, but a heap of street cred and link juice (smart marketing podcast episode 87). Not everybody will create a rap video, but this is a workout of thinking beyond the podcasting world to do some smart promo. Lame If you got some additional cash burning a hole in your pocket, proceed and buy some Facebook ads.

However, they are not worth the effort and are very short-term. I 'd much rather concentrate on creating material that will reside on the web permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - direct response television marketing podcast. He likewise shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for simply a couple of hundred bucks, we were able to capitalize on that ONE episode. We attempted it a couple of more times with other guests and didn't get nearly the exact same reaction. That episode continued to be connected to and spoke about on social networks without us having to buy anymore Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreadful task of publishing a podcast. The truth is, you must take your show keeps in mind just as seriously as you take your program. Treat your program notes like real blog posts that supply genuine value and helpful links.

I'm not speaking about records. Sure, they supply more words for SEO value, however if they are not cleaned up and formatted and supply real worth, then you are losing your time and cash - online marketing made easy podcast linkedin in-person groups. Write something new. Turn your episodes into readable material. Supply links to the things you talk about in your show.

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If you do not desire to write show notes, you should employ someone to compose them for you. You can begin by connecting to your audience since they currently listened to your program. Or you can work with a kick-ass freelance writer. They listen, carry out extra research study, and turn each one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - cheap marketing podcast.

We looked at what episodes got the most downloads and attempted to develop comparable episodes in the future. We likewise attempted different types of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get featured considering that there are employees at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Purchase a great mic. I suggest the Audio Technica ATR 2100 and a great intro USB mic. If you desire to get severe, buy a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank really high on Google bringing us listeners via search. I like this Gimmick. These are simple to register for and worth having a look at to see if there are opportunities to be interviewed. It's likewise an easy way to find podcast guests if you're searching for a professional on a particular subject.

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It's likewise a simple method to find podcast guests if you're searching for a professional on a particular topic. It works well to speed up development, however it can result in stress out. We started with producing an episode as soon as a week for the very first eight months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads exploded (storybrand marketing by donald miller podcast).

Daily can be very good for generating income but I do not recommend it anymore - marketing podcast for infosec business owners. It's overwhelming. I like the idea, but more as a means for exclusive content as a giveaway to individuals who register for your e-mail list. Marc Maron develops two-minute video to promote each episode with just a basic still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just suggest this if you're very passionate and enjoy participating in Facebook Groups or Online forums based on your topic. I'm not much of an author and discover a tough time with this, so for me, it's not worth the agony of composing.

This one is a no-brainer. Probably will not get you much, however simple sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, prevent this. beer marketing podcast. Too expensive. I'm not just a fan of paying for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. In truth, outdoors studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you ought to definitely get more evaluations due to the fact that, in turn, that will assist you get you more subscribers (legal marketing made easy podcast). Podcasts like Serial or S-Town do well because each episode makes you want to listen the next one. The program LOST was infamous for leaving cliffhangers with the guarantee that they 'd be fixed in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (making marketing, podcast rss feed). He put his show name in there. I do not actually see the worth in this. Sure, get out of your comfort zone and promote. I would not speak exclusively to promote your podcast though.

However speaking with develop up your individual brand is a great idea, especially if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had a profound affect on me as a podcaster. 5 minute marketing podcast. If you're attempting to build a blog/podcast, you ought to be gathering emails.

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Provide choices. Offer them special material for signing up, like perk episodes or videos. Use Mailchimp. It's free at initially. Produce something special for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and produced the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App stores are simply another directory site. I don't think it's worth the time and money to develop an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I think developing an online street group is a brilliant concept.

Create banners they can set up by themselves sites. human-centered marketing podcast. This is simple enough to add in your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be actually good and important for this to work. Do not make inside jokes tweetable.

I've stated this before and I'll say it once again. Business card is dead. Do not waste the cash. I think it's a great concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Always look to develop brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go all out. I question anybody has actually ever seen someone using a tee shirt of a podcast and began listening to it. It's an excellent idea to provide t-shirt for totally free to your listens to construct a faithful army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you thrilled? Do you have a strategy? I understand I'm pumped and all set to start promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even larger. When we prohibit together, it helps out everyone. marketing today” podcast.

I don't have a shitty checklist to provide. Simply delight in an email every now and then. You accept get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe at any time.

There are lots of different methods to promote a podcast. Some are fairly easy and don't require a great deal of effort, while some may take a bit more time. I have actually attempted to include a variety of different podcast marketing tactics so that you can choose what makes sense for you.

Contents Sounds basic but new subscribers are the most important consider ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will instantly down new episodes when they're released. create podcast persona marketing. Apple Podcasts is the huge gamer but Spotify and Google are quickly picking up speed as the go-to location where people discover and listen to podcasts.